Robert Tirloni, Products & Drawings Manager for Texas Lottery, presented “Supporting Texas Education and Veterans.” In 2009, legislation was passed directing Texas Lottery to create and offer a scratch ticket to benefit the Fund for Veterans’ Assistance. After two years, annual lottery contributions were in decline. The lottery advised that the veterans step away from their ‘brand.
Contributions to veterans soared after the non-military themed scratcher games were first launched in March 2014. The first ticket was called On the Money. The Texas Lottery’s cumulative contributions to Veterans’ Assistance from November 2009 through October 2016 total $70.7 million.