Mike Purcell, Director of Sales, Florida Lottery, presented “Florida Lottery: Achieving Record Sales.” The Florida Lottery is the only U.S. lottery to achieve double digit scratch growth for three consecutive years (fiscal 2012-2014). Purcell credited seven items for how the lottery achieved this milestone—planograms, auto replenishment, mobile sales tool, vending machines, advertising, 100,000 new facings in fiscal 2015 and family of games product line.
The lottery’s continued growth plans include an annual marketing calendar, targeted licensed properties, line extensions (new games), increased lottery presence in retail locations and new trade style emphasis.
