Shan Daniels, Chief, Brand Management, Florida Lottery, discussed “Florida Lottery: Brand Management Fall Activities.” This included the Fantasy 5 College Football Promotion, 2015 Ice Cream Socials, NASCAR Homestead, Coke Zero 400 2015 and The Villages 2015. The Fantasy 5 promotion, which started August 26 and included five participating Florida state universities, featured a 2016 KIA Sorento as the prize.
The lottery’s three-fold objectives were: “Offers players a chance to win exciting college football prizes while adding value to their FANTASY 5® purchase, expands our exposure and media frequency to current and potentially new players and build on the equity of past college football promotions and promotes our education message to college alumni around the state,” said Daniels.