Colleen O’Neil, Marketing Director, Kansas Lottery & John Nohe, President & CEO, JNA Advertising, co-presented “Zombie Adventure Scratch Game.” Instead of a second chance prize, the…
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Jennifer Gove, VP, Group Account Director, Olson, put the spotlight on “Building the Minnesota Lottery Brand.” While the lottery has been an iconic brand in the…
Tom Douty, Digital Strategy Director, OLSON, examined “Digital Experiences: Beyond the Transactions.” He stressed that lottery players are hungry for digital experiences that entertain, add value…
Nadine Tull, Business Director, Cole & Weber, presented “Winning with Washington’s Lottery.” Research showed that “a hurdle to lottery play and attracting a millennial player base…
Charles McIntyre, Executive Director, New Hampshire Lottery, put the spotlight on its Chuck McLuck advertising campaign. This infamous explorer initially was featured in lottery TV ads…
Frank Suarez, Deputy Executive Director, Marketing & Communications, North Carolina Education Lottery (NCEL), discussed “Driving Loyalty & Engagement with Rewards and 2nd Chance Programs.” NCEL offers…
Ulli Appelbaum, CEO & Chief Strategy Officer, First-The-Trousers, presented “Welcome to the Future.” He debunked a lot of myths. Online advertising isn’t living up to its…
Randy Warick, Assistant Marketing Director, Washington’s Lottery, focused on “Friction Points in Your Player’s Journey.” He said the digitally enabled consumer has changed the game. As…
Dennis Franczak, CEO, FuseIdeas, discussed “Knowing & Marketing to Millennials.” A $200 billion audience, millennials present unique challenges for lotteries. For example, millennials are tough to…
Karen Aucoin, Manager, Corporate Assets, Atlantic Lottery Corp. (ALC), presented “2015 Sponsorship Marketing Program.” ALC’s Community Festival Program has become a powerful conduit for telling its…