Colleen O’Neil, Kansas Lottery and John Nohe, JNA Advertising; Zombie Adventure Scratch Game

Colleen O’Neil, Marketing Director, Kansas Lottery & John Nohe, President & CEO, JNA Advertising, co-presented “Zombie Adventure Scratch Game.”
Instead of a second chance prize, the lottery decided to make the bike part of the prize structure. The prize structure features 200 bikes. “This is an awesome motoped, that happens to be manufactured in Kansas City,” said O’Neil. “We fell in love with this and everything it represented. It’s a one-of-a-kind product. Its motor is under the limit that makes it a motorcycle. And it’s totally bad ass and fits into the Zombie theme.”
The lottery exhibited at lots of events, including the State Fair and the Zombie Run. The Zombie ticket is indexing at 114% for $2 tickets. It’s second to X-Game $2 ticket in non-extended play. “It reached millennials, but also enjoyed mass appeal,” said Nohe.