La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, May 18
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2015»Colleen O’Neil, Kansas Lottery and John Nohe, JNA Advertising; Zombie Adventure Scratch Game
    Austin 2015

    Colleen O’Neil, Kansas Lottery and John Nohe, JNA Advertising; Zombie Adventure Scratch Game

    September 9, 20151 Min Read
    Facebook Twitter LinkedIn Email

    Colleen O’Neil, Marketing Director, Kansas Lottery & John Nohe, President & CEO, JNA Advertising, co-presented “Zombie Adventure Scratch Game.”
    Instead of a second chance prize, the lottery decided to make the bike part of the prize structure. The prize structure features 200 bikes. “This is an awesome motoped, that happens to be manufactured in Kansas City,” said O’Neil. “We fell in love with this and everything it represented. It’s a one-of-a-kind product. Its motor is under the limit that makes it a motorcycle. And it’s totally bad ass and fits into the Zombie theme.”
    The lottery exhibited at lots of events, including the State Fair and the Zombie Run. The Zombie ticket is indexing at 114% for $2 tickets. It’s second to X-Game $2 ticket in non-extended play. “It reached millennials, but also enjoyed mass appeal,” said Nohe.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleJennifer Gove, Olson; Building the Minnesota Lottery Brand
    Next Article Jay Finks, Oklahoma Lottery Commission; Building Strategic Solutions by Challenging Status Quo

    Related Posts

    Shan Daniels, Florida Lottery; Florida Lottery: Brand Management Fall Activities

    September 9, 2015

    Mike Purcell, Florida Lottery; Florida Lottery: Achieving Record Sales

    September 9, 2015

    Kristen Knape, David & Goliath; Differences between consumers’ expectations versus appreciation for a brand

    September 9, 2015

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    Ohio Lottery TV Ad

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Pollard Banknote Congratulates The Texas Lottery On $20 Million Supreme, America’s First $100 Scratch Ticket Game

    May 16, 2022

    Ohio Lottery TV Ad

    May 16, 2022

    Arizona Lottery Offers The Game of LIFE Licensed Scratcher

    May 16, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.