La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, March 25
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2015»Tom Douty, Olson; Digital Experiences: Beyond the Transactions
    Austin 2015

    Tom Douty, Olson; Digital Experiences: Beyond the Transactions

    September 9, 20151 Min Read
    Facebook Twitter LinkedIn Email

    Tom Douty, Digital Strategy Director, OLSON, examined “Digital Experiences: Beyond the Transactions.” He stressed that lottery players are hungry for digital experiences that entertain, add value to game play and connect them to the lottery’s purpose. It is all about “content, community, in-store and on-the-go.”
    While much discussion is had in the lottery industry about how to bring lottery game play online, there are many ways to improve the lottery player experience that go beyond iLottery,” said Douty. He shared how lotteries can create player-focused digital experiences that bridge the digital and physical worlds. Using non-industry examples, Douty explored inspiring campaigns as well as lottery examples that can solve unique player challenges.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleNadine Tull, Cole & Weber; Winning with Washington’s Lottery
    Next Article Jennifer Gove, Olson; Building the Minnesota Lottery Brand

    Related Posts

    Shan Daniels, Florida Lottery; Florida Lottery: Brand Management Fall Activities

    September 9, 2015

    Mike Purcell, Florida Lottery; Florida Lottery: Achieving Record Sales

    September 9, 2015

    Kristen Knape, David & Goliath; Differences between consumers’ expectations versus appreciation for a brand

    September 9, 2015

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Powerball® Debuts New NASCAR® Playoff Promotion

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    IWG Relaunches with Kentucky Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    March 21, 2023

    IWG Relaunches with Kentucky Lottery

    March 21, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.