La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, March 29
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2015»Dennis Franczak, FuseIdeas; Knowing & Marketing to Millennials
    Austin 2015

    Dennis Franczak, FuseIdeas; Knowing & Marketing to Millennials

    September 5, 20151 Min Read
    Facebook Twitter LinkedIn Email

    Dennis Franczak, CEO, FuseIdeas, discussed “Knowing & Marketing to Millennials.” A $200 billion audience, millennials present unique challenges for lotteries. For example, millennials are tough to reach since they only shop for groceries every two week, pay by credit card at pump and purchase coffee at coffee shops.
    Millennials are prolific gamers and entertainment seekers. They are highly engaged in interactive entertainment such as TV chats and Buzzfeed quizzes. Their quick gaming fix comes from mobile apps and Facebook games.
    “They are hyper-sensitive to marketing, so authenticity is key to getting their attention,” said Franczak. “They are also well aware of the low chances of winning. Due to high debt, high cost of living and low salaries, they are also hyper concerned with money. They also have unique motivations. “They are most likely to pay off debt or buy a house with winnings, lessening the appeal of short-money, quick win games,” ended Franczak.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleKaren Aucoin, Atlantic Lottery Corp; 2015 Sponsorship Marketing Program
    Next Article Randy Warick, Washington’s Lottery; Friction Points in Your Player’s Journey

    Related Posts

    Shan Daniels, Florida Lottery; Florida Lottery: Brand Management Fall Activities

    September 9, 2015

    Mike Purcell, Florida Lottery; Florida Lottery: Achieving Record Sales

    September 9, 2015

    Kristen Knape, David & Goliath; Differences between consumers’ expectations versus appreciation for a brand

    September 9, 2015

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    California Lottery TV Ad

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Weekly Lottery Brief: 3/27/2023 – Texas Couriers at Risk?

    March 28, 2023

    California Lottery TV Ad

    March 28, 2023

    NeoPollard Interactive Announces Addition Of Pick 3 And Pick 4 To North Carolina Education Lottery’s Online Play

    March 27, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.