Charles McIntyre, Executive Director, New Hampshire Lottery, put the spotlight on its Chuck McLuck advertising campaign. This infamous explorer initially was featured in lottery TV ads where he sought to uncover the luckiest place on earth. (Hint: New Hampshire). The final spot takes him to Bunny’s, the state’s winningest lottery retailer.
“Chuck McLuck has a strong digital presence, and represents the New Hampshire Lottery’s first foray into Instagram, where followers can experience Chuck’s (mis)adventures on a daily basis. This includes:“Chuckisms (insights, wisdom and images from Chuck’s past) and Chuck’s Charms, representing favorite items from around the world,” said McIntyre.