La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, May 25
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2015»Karen Aucoin, Atlantic Lottery Corp; 2015 Sponsorship Marketing Program
    Austin 2015

    Karen Aucoin, Atlantic Lottery Corp; 2015 Sponsorship Marketing Program

    September 5, 20151 Min Read
    Facebook Twitter LinkedIn Email

    Karen Aucoin, Manager, Corporate Assets, Atlantic Lottery Corp. (ALC), presented “2015 Sponsorship Marketing Program.”
    ALC’s Community Festival Program has become a powerful conduit for telling its story. Aucoin said a local presence is demanded to develop the “emotional connection” between residents and the lottery. ALC’s footprint is its 16-feet Lottery Dome which optimizes its reach to 100+ festivals. Activation includes ‘win-finder,’ iPad accessibility, in-depth social media and thorough post evaluation.
    ALC also runs a Brand Sponsorship Program. In 2015, the Cavendish Beach Music Festival (CBMF) resulted in 95% fan awareness for LottoMAX.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleAndrew Leeper, Texas Lottery; Creating Moments
    Next Article Dennis Franczak, FuseIdeas; Knowing & Marketing to Millennials

    Related Posts

    Shan Daniels, Florida Lottery; Florida Lottery: Brand Management Fall Activities

    September 9, 2015

    Mike Purcell, Florida Lottery; Florida Lottery: Achieving Record Sales

    September 9, 2015

    Kristen Knape, David & Goliath; Differences between consumers’ expectations versus appreciation for a brand

    September 9, 2015

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    Marcus Thomas Introduces Adaptep™ Intelligent Ecosystem for Lotteries

    Quote of Week: Isabelle Jean, Loto-Quebec

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    343 Community Center Ave

    Gaithersburg, MD 20878

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    La Fleur’s Magazine Organizes Spring Conference in Richmond, Virginia (May 23-25)

    May 23, 2022

    Marcus Thomas Introduces Adaptep™ Intelligent Ecosystem for Lotteries

    May 23, 2022

    Quote of Week: Isabelle Jean, Loto-Quebec

    May 20, 2022
    Copyright © 2022 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.