Karen Aucoin, Manager, Corporate Assets, Atlantic Lottery Corp. (ALC), presented “2015 Sponsorship Marketing Program.”
ALC’s Community Festival Program has become a powerful conduit for telling its story. Aucoin said a local presence is demanded to develop the “emotional connection” between residents and the lottery. ALC’s footprint is its 16-feet Lottery Dome which optimizes its reach to 100+ festivals. Activation includes ‘win-finder,’ iPad accessibility, in-depth social media and thorough post evaluation.
ALC also runs a Brand Sponsorship Program. In 2015, the Cavendish Beach Music Festival (CBMF) resulted in 95% fan awareness for LottoMAX.
