Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.” “Great lottery advertising takes more than a little luck,” said Mamorsky.…
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Kara Sparks, Director, Products, Pennsylvania Lottery offered a scratcher case study on how the lottery’s instant sales are up $139 million YTD in fiscal 2019 thanks…
Kelley-Jaye Cleland, Director, Sales & Product Development and Maura McCann, Director, Marketing, New Hampshire Lottery examined how the lottery went from analog to digital in seven…
Merrill Fullerton, Marketing Manager, Instant Games, Atlantic Lottery Corp. (ALC) presented “The Power of One: How A Unified Instant Team Is Driving Sales & Players Online…
Kentucky’s Delacenserie looked at “Scratch-Off Best Practice.” The Kentucky Lottery Corp. (KLC) has an ambitious goal of generating $1 billion annually in Scratch Off Sales within…
Darrell Smith,VP, Sales & Marketing, SmartPlay gave opening remarks before showing the Smartplay Silver Sponsor video. “This is from the Illinois Lottery. Flowers Communications rented a…
Blake Jarrett & Company showed a Silver Sponsor video illustrating their projects and clients. “The one constant is change. We thrive on that. My background is…
Deborah Courtney, Director of Finance, Virginia Lottery explained the rationale for going cashless in Virginia. The lottery’s strategic objective was to increase the percentage of Virginia…
Dan Coyne, Deputy Executive Director, Administration & Finance, Pennsylvania Lottery reviewed the Pennsylvania solution. Coyne presented an argument for why if your lottery is not going…
Richard Gotlieb, VP & GM, Lottery & Gaming, Blackhawk Network presented “Blackhawk Network’s Lottery Category.” “Blackhawk Networks is uniquely positioned to make inlane lottery a success.…