Tom Delacenserie, Secretary, Florida Lottery, talked about leveraging the success of lottery products to increase space awareness. Companies fight for space in supermarkets and mass merchandiser…
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Terri Rose, Director, Advertising & Gaming, Virginia Lottery, talked about revamping internet subscription sales. The Virginia Lottery began the process in 2015 and launched in 2016.…
Shelly Gerteisen, Draw Product Manager, Florida Lottery, discussed the lottery’s draw game expansion. They offered six promotions, launched three draw games, added a new playstyle for…
Alchemy3 presented “National Campaign Execution” based on the 26 U.S. lotteries participating in the Powerball PowerCruise promotion. There were 936 winners. “After years of capitalizing on…
Scientific Games presented “Linked Games: The Creation & Execution.” Since 2007, Scientific Games has offered linked games for lotteries. “Scientific Games recognized the need to deliver…
Sara Slane, SVP, Public Affairs, American Gaming Association (AGA), discussed her association’s federal priorities. The AGA is now switching from a defensive approach to offensive approach…
Robin Reining, Chief Administrative Officer, Wyoming Lottery Corp., talked about its draw game strategy. The Wyoming Lottery Corp. is an atypical lottery. They don’t get any…
Paula Otto, Executive Director, Virginia Lottery, discussed NASPL’s white paper that said that internet gaming is a state issue. In the last six weeks, NASPL created…
NOVOMATIC Lottery Solutions (NLS) presented “Stayin’ Alive.” Pall Palsson, Senior Director, Corporate Innovation & Strategy, and Agnieszka Rylska, Marketing Manager, NOVOMATIC Lottery Solutions (NLS) talked about…
Anne-Marie Voyer, Department Manager, Product Management & Development, Loto-Québec, discussed Ultime, a $100 scratcher. This was not Loto-Québec’s first $100 ticket. In fact, it has sold…