Former Congressman Jon Porter, Founding Member & President/CEO of The Porter Group, talked about how lotteries can play an active role in shaping federal legislation. “You’re…
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DC Lottery Marketing Director John Gorman put the spotlight on DC-7’s. The D.C. Lottery’s most successful instant ticket this past year was not one of its…
Jodie Warren, Director of Campaign Management, MDB Communications presented “Connection Marketing: Product Development Beyond the Expected.” “How do you find brands with a natural point of…
Marc Frederix, Chief Players & Markets Officer, Nationale Loterij delivered “Connecting with Tomorrow’s Players.” The challenge for lotteries worldwide is to bring the right message to…
David Coletto, CEO, Abacus Data Inc., discussed “GENERATION Yikes: The Consumer Revolution Disrupting Everything, Including Lotteries.” He discussed three things regarding Generation Y. “Clearly there is…
Cameron Maxwell, Partner, Two Igloos Inc., presented “Insights & Consumer Immersion—Why Insights Are the George Harrison on Innovation.” Breakthrough innovations begin with a great consumer insight.…
Dan Toma, Innovation Consultant, The Corporate Startup, presented “Innovation Ecosystem.” He said innovation is a company’s life insurance. Innovation is about the ecosystem you build. “The…
Remi Theys, Business Developer, Francaise des Jeux (FDJ), presented “SaferGame.” It is FDJ’s responsibility to protect players, retailers and society. “Regulators expect actions from lotteries against…
Adam Caughill, Director, Lottery Business Development, OLG, presented OLG Case Study: Quicktickets. In June, OLG launched a revolutionary new way for customers to purchase Lotto 6/49…
Craig Haney, Director, Corporate Innovation, Communitech, focused on Consumer Validation and Scaling Your Innovation.” For many corporations that are involved in innovative activities, many of these…