Jodie Warren, Director of Campaign Management, MDB Communications presented “Connection Marketing: Product Development Beyond the Expected.”
“How do you find brands with a natural point of intersection that already exists for lottery players and their customers? Uncovering these connections can yield success for both parties and elevate the lottery in ways that exceed the idea of being known for lottery tickets alone,” said Warren. “Additionally, the marketing strategy and lift can be shared by both brands and provide a larger footprint of effort resulting in further success,” said Warren.