31 07, 2017
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Marc Frederix, Connecting With Tomorrow’s Players

2019-12-12T08:08:42-05:00

Marc Frederix, Chief Players & Markets Officer, Nationale Loterij delivered “Connecting with Tomorrow’s Players.” The challenge for lotteries worldwide is to bring the right message to the right target in the right moment and in the right context in order to activate existing and recruit new players within their consumer journey. Frederix demonstrated how innovation [...]

Marc Frederix, Connecting With Tomorrow’s Players2019-12-12T08:08:42-05:00
31 07, 2017
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David Coletto, Generation Y-ikes

2019-12-12T08:06:20-05:00

David Coletto, CEO, Abacus Data Inc., discussed “GENERATION Yikes: The Consumer Revolution Disrupting Everything, Including Lotteries.” He discussed three things regarding Generation Y. “Clearly there is a major impact by the millennial market,” said Coletto. He said this generation has been shaped by the baby boomer generation “who raised us and clearly had an impact.” [...]

David Coletto, Generation Y-ikes2019-12-12T08:06:20-05:00
31 07, 2017
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Cameron Maxwell Insights & Consumer Immersion—Why Insights Are George Harrison of Innovation

2019-12-12T08:06:49-05:00

Cameron Maxwell, Partner, Two Igloos Inc., presented “Insights & Consumer Immersion—Why Insights Are the George Harrison on Innovation.” Breakthrough innovations begin with a great consumer insight. But there are two challenges. It’s harder to understand people’s lives and you need the insights to help you solve the problems. Marketers have moved by warp speed from [...]

Cameron Maxwell Insights & Consumer Immersion—Why Insights Are George Harrison of Innovation2019-12-12T08:06:49-05:00
31 07, 2017
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Dan Toma, Innovation EcoSystem

2019-12-12T08:05:08-05:00

Dan Toma, Innovation Consultant, The Corporate Startup, presented “Innovation Ecosystem.” He said innovation is a company’s life insurance. Innovation is about the ecosystem you build. “The lean startup mythology has proved its worth in the startup/entrepreneurial contexts around the world but in corporate settings it still has to show results before it can be adopted [...]

Dan Toma, Innovation EcoSystem2019-12-12T08:05:08-05:00
31 07, 2017
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Remi Theys, FDJ Presents SaferGame

2019-12-12T08:09:10-05:00

Remi Theys, Business Developer, Francaise des Jeux (FDJ), presented “SaferGame.” It is FDJ’s responsibility to protect players, retailers and society. “Regulators expect actions from lotteries against money laundering,” stressed Theys. As example, he cited the EU’s fourth directive against money laundering and financing of terrorism with a specific clause for game operators. FDJ teamed up [...]

Remi Theys, FDJ Presents SaferGame2019-12-12T08:09:10-05:00
18 07, 2017
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Adam Caughill: OLG Case Study, Quicktickets

2019-12-12T08:17:13-05:00

Adam Caughill, Director, Lottery Business Development, OLG, presented OLG Case Study: Quicktickets. In June, OLG launched a revolutionary new way for customers to purchase Lotto 6/49 and Lotto Max tickets in-lane at grocery stores in Ontario. QUICKTICKETS are pre-printed lotto tickets that customers grab from a merchandiser in-store and activate through the retailers in-lane point [...]

Adam Caughill: OLG Case Study, Quicktickets2019-12-12T08:17:13-05:00
18 07, 2017
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Craig Haney: Consumer Validation & Scaling Your Innovation

2019-12-12T08:13:11-05:00

Craig Haney, Director, Corporate Innovation, Communitech, focused on Consumer Validation and Scaling Your Innovation.” For many corporations that are involved in innovative activities, many of these activities tend to be at the top end of the funnel—using a number of tools to generate and capture many ideas, using some tools to prototype these ideas, and [...]

Craig Haney: Consumer Validation & Scaling Your Innovation2019-12-12T08:13:11-05:00
18 07, 2017
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Julie LeBlanc Steeves: Are We There Yet? Atlantic Lottery’s Innovation Catalyst Journey

2019-12-12T08:15:13-05:00

Julie LeBlanc Steeves, Shift Disturber, Innovation, Atlantic Lottery, presented “Are We There Yet? Atlantic Lottery’s Innovation Catalyst Journey.” “When you change internal thinking, you change a company. A year and a half ago, Jean Marc Landry, Director of Customer Innovation, borrowed a couple of employees to build a team. One of them was a high-energy [...]

Julie LeBlanc Steeves: Are We There Yet? Atlantic Lottery’s Innovation Catalyst Journey2019-12-12T08:15:13-05:00
18 07, 2017
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Marc Bolick: Embedding a Culture of Innovation Within Your Lottery

2019-12-12T08:13:35-05:00

Marc Bolick, Partner, DesignThinkers Group, presented “Embedding a Culture of Innovation Within Your Lottery.” Using multiple examples, such as Coke and USAID, he showed the path to innovation through leadership. This includes adopting and adapting a model, teaching teams and building tools. Bolick said building a lottery’s “own” DT [DesignThinkers] helps adapt to the current [...]

Marc Bolick: Embedding a Culture of Innovation Within Your Lottery2019-12-12T08:13:35-05:00
18 07, 2017
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Michael Lackmanec: Foundations of Successful Innovation

2019-12-12T08:15:46-05:00

Michael Lackmanec, VP, Planning & Innovation, WCLC focused on the “Foundations of Successful Innovation.” Pulling from 25 years of innovation practice from different industries and work experiences in Canada, Japan and the U.S., Lackmanec shared the foundations for successful innovation, approaches to consider, and most importantly—potential killers of innovation. “Make an innovation shopping list,” said [...]

Michael Lackmanec: Foundations of Successful Innovation2019-12-12T08:15:46-05:00
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