Adam Caughill, Director, Lottery Business Development, OLG, presented OLG Case Study: Quicktickets. In June, OLG launched a revolutionary new way for customers to purchase Lotto 6/49 and Lotto Max tickets in-lane at grocery stores in Ontario. QUICKTICKETS are pre-printed lotto tickets that customers grab from a merchandiser in-store and activate through the retailers in-lane point of sale system.

“Made possible by OLG’s gift card partnership with Blackhawk Networks, lotteries can take advantage of existing POS integrations with major multilane retailers to access more players, more often,” said Caughill. He discussed how QUICKTICKETS work, how the concept was hatched, and how lotteries can collaborate with their technology partners to innovate how and where they sell lottery products.