David Coletto, CEO, Abacus Data Inc., discussed “GENERATION Yikes: The Consumer Revolution Disrupting Everything, Including Lotteries.” He discussed three things regarding Generation Y.
“Clearly there is a major impact by the millennial market,” said Coletto. He said this generation has been shaped by the baby boomer generation “who raised us and clearly had an impact.” He said lotteries and gaming are not alone. “Every sector is faced with this imperative.”
Millennials represent 28.7% of the U.S. population (91.6 million) and 27.5% in Canada. He said this generation is impacting purchase decisions and changing behavior of their parents.
