Nathalie Rajotte, Corporate Dir.-Strategy, Innovation & Business Intelligence, Loto-Québec, presented “Out-of-the-Box Innovation.” “As signals of convergence between entertainment and gaming become stronger, we need to use this trend to reach new clientele,” said Rajotte. “Today’s millennials gather together in communities based on shared interests and passions. Here’s a way to explore, understand and truly integrate [...]

Simone Dive, Senior Manager, Content Innovation, B.C. Lottery Corp. (BCLC) focused on how to exploit existing customers and existing content as well as explore new customers and new content. With a goal of engaging non-traditional partners, BCLC involved itself in Vancouver Startup Week. The lottery attracted startups to participate in a “Let The Games Begin!” [...]