Nathalie Rajotte, Corporate Dir.-Strategy, Innovation & Business Intelligence, Loto-Québec, presented “Out-of-the-Box Innovation.”

“As signals of convergence between entertainment and gaming become stronger, we need to use this trend to reach new clientele,” said Rajotte. “Today’s millennials gather together in communities based on shared interests and passions. Here’s a way to explore, understand and truly integrate your business into those communities in order to reach an advantageous and stable standpoint.”

Loto-Quebec adopted an innovation strategy that can become a tool to accelerate the shift from a product-centric to a client-centric approach, contribute to a new corporate culture and encourage collaboration. The lottery reached out to Quebec’s video gaming community to understand how and why they play and forged a partnership.