Simone Dive, Senior Manager, Content Innovation, B.C. Lottery Corp. (BCLC) focused on how to exploit existing customers and existing content as well as explore new customers and new content. With a goal of engaging non-traditional partners, BCLC involved itself in Vancouver Startup Week. The lottery attracted startups to participate in a “Let The Games Begin!” competition.
Simone Dive: BCLC Case Study
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