Shawn King, Partner, Chief Creative Officer, Arrivals + Departures, discussed “Ideation: See the World Differently.”

“Ideas are messy. They show up unannounced, have no rules and inspiration is random,” said King, who talked about the philosophy of ideation, the science behind the process of creativity and some techniques for thinking differently. “And no matter what business you are in, having an idea is only as good as your ability to implement them.”

King then shared some thoughts on how to receive ideas and working to make them happen. He said there are only two ways to react to ideas—emotionally and rationally. The best way is to react as a human being and don’t over-analyze. The best way to improve your idea success rate is to generate many ideas.