Marc Bolick, Partner, DesignThinkers Group, presented “Embedding a Culture of Innovation Within Your Lottery.” Using multiple examples, such as Coke and USAID, he showed the path to innovation through leadership. This includes adopting and adapting a model, teaching teams and building tools.

Bolick said building a lottery’s “own” DT [DesignThinkers] helps adapt to the current culture and start the change movement. Examples included organizational “safe spaces,” inspirational moments, learn by doing and using challenges and sprints.

To build a human-centered culture of innovation, an organization must tell stories—successes and failures, create the right incentives and exterminate (bad) cultural antibodies,” said Bolick. “Create fun.”