Marc Frederix, Chief Players & Markets Officer, Nationale Loterij delivered “Connecting with Tomorrow’s Players.” The challenge for lotteries worldwide is to bring the right message to the right target in the right moment and in the right context in order to activate existing and recruit new players within their consumer journey.
Frederix demonstrated how innovation in sponsorship exploitation, connecting via your own digital eco-system and using big data to engage and be “in the moment” with lottery players is key to success.
“Put the player first, not the product,” said Frederix. He said lotteries must make permanent connection with real time campaigning. “Do not act too much as marketers. Act as communicators/engagers. Building bridges=communication.”