DC Lottery Marketing Director John Gorman put the spotlight on DC-7’s.
The D.C. Lottery’s most successful instant ticket this past year was not one of its spotlight games that benefitted from a big advertising budget. Instead, it was a game that was actually never meant to be.
Gorman detailed how the D.C. Lottery overcame several production hurdles to launch DC-7’s, an ambitious 21-scene game that featured a Collect & Win second-chance contest that set all-time records for the D.C. Lottery.
