NeoPollard Interactive LLC announced that its Purely Digital XChange (PDX) conference, the first of its kind digital-focused event held September 21-22, 2016, was an enormous success. Michigan, the home of NeoPollard Interactive’s first iLottery client, provided the backdrop for the event.
The focus of the conference was helping lotteries to connect their digital ecosystems—how digital assets, including mobile app strategies, second chance and loyalty programs, and iLottery offerings can seamlessly integrate and work together by bringing digital insights from our lottery participants for other lotteries to consider for their own digital efforts.
The purpose was also to introduce tangible strategies that lotteries can deploy in the digital space today in order to bridge retail and online. In a time where retail and digital channels are converging, conference attendance, which exceeded all expectations, proves that lotteries are interested in learning how they can leverage the digital space to attract new players, foster engagement, and drive sales.
Over the course of the two-day event, delegates from over 20 lotteries from around the world were given the opportunity to tour NeoPollard Interactive’s operational headquarters and partake in presentations and discussions covering a wide variety of digital business opportunities for today’s evolving lottery.
In addition, participants were delighted with the opportunity to exchange ideas and to share their experiences in deploying successful and engaging digital products, promotions, tactics, and strategies.
The key message that participants understood was that regardless of what barriers or limitations exist in various lottery markets, each lottery is looking at digital through their own lens and finding ways to meet their players where they are.
“We’re thrilled to bring together this forum for our clients and were overwhelmed with the response that we received from lotteries that attended the event. We are delighted that attendance was at 100% capacity,” said Doug Pollard, Co-Chief Executive Officer, NeoPollard Interactive.
“We are also very proud to demonstrate our expertise in this interactive space to our lottery customers, reinforcing the notion that NeoPollard is the best partner to help them down the path successfully,” added Pollard. “We will continue to foster the development of a community of lottery staff who are their lottery’s digital champions.”
Pollard noted that one of the resounding messages from the PDX conference is that “there is a significant role for retailers in the digital space—in fact, hearing from our lottery partners only solidifies that a strong retailer engagement strategy will drive success across both retail and digital channels.”
