La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, January 26
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Industry News»NeoPollard Interative Organizes Digital-Focused Client Conference
    Industry News

    NeoPollard Interative Organizes Digital-Focused Client Conference

    November 14, 20163 Mins Read
    Facebook Twitter LinkedIn Email

    NeoPollard Interactive LLC announced that its Purely Digital XChange (PDX) conference, the first of its kind digital-focused event held September 21-22, 2016, was an enormous success. Michigan, the home of NeoPollard Interactive’s first iLottery client, provided the backdrop for the event.

     

    The focus of the conference was helping lotteries to connect their digital ecosystems—how digital assets, including mobile app strategies, second chance and loyalty programs, and iLottery offerings can seamlessly integrate and work together by bringing digital insights from our lottery participants for other lotteries to consider for their own digital efforts.

    The purpose was also to introduce tangible strategies that lotteries can deploy in the digital space today in order to bridge retail and online. In a time where retail and digital channels are converging, conference attendance, which exceeded all expectations, proves that lotteries are interested in learning how they can leverage the digital space to attract new players, foster engagement, and drive sales.

    Over the course of the two-day event, delegates from over 20 lotteries from around the world were given the opportunity to tour NeoPollard Interactive’s operational headquarters and partake in presentations and discussions covering a wide variety of digital business opportunities for today’s evolving lottery.

    In addition, participants were delighted with the opportunity to exchange ideas and to share their experiences in deploying successful and engaging digital products, promotions, tactics, and strategies.

    The key message that participants understood was that regardless of what barriers or limitations exist in various lottery markets, each lottery is looking at digital through their own lens and finding ways to meet their players where they are.

    “We’re thrilled to bring together this forum for our clients and were overwhelmed with the response that we received from lotteries that attended the event. We are delighted that attendance was at 100% capacity,” said Doug Pollard, Co-Chief Executive Officer, NeoPollard Interactive.

    “We are also very proud to demonstrate our expertise in this interactive space to our lottery customers, reinforcing the notion that NeoPollard is the best partner to help them down the path successfully,” added Pollard. “We will continue to foster the development of a community of lottery staff who are their lottery’s digital champions.”

    Pollard noted that one of the resounding messages from the PDX conference is that “there is a significant role for retailers in the digital space—in fact, hearing from our lottery partners only solidifies that a strong retailer engagement strategy will drive success across both retail and digital channels.”

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleAsne Havnelid Named New CEO of Norsk Tipping
    Next Article Florida Lottery Uses Bridge Strategy for $2 I Love Lucy™ Scratcher

    Related Posts

    Get to Know the New CHRO at Scientific Games

    December 19, 2022

    Making Data Dreams Come True

    December 19, 2022

    Experiential Prizing Hits New Heights at Alchemy3

    December 19, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Arkansas Lottery: Get Family of Scratcher Games

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    Camelot Announces Changes To Board and Management Team

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Arkansas Lottery: Get Family of Scratcher Games

    January 25, 2023

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    January 24, 2023

    Camelot Announces Changes To Board and Management Team

    January 23, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.