La Fleur's Lottery World
    Twitter LinkedIn RSS
    Tuesday, September 26
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Magazine»Lottery Biz»Tattoo Ticket
    Lottery Biz

    Tattoo Ticket

    2 Mins Read
    Facebook Twitter LinkedIn Email

    The Atlantic Lottery Corp. (ALC) launched a $2 Ink scratcher as part of its pop-culture themed tickets.

    “Sales of our $2 Ink ticket were average for this price point—they weren’t through the roof but they weren’t below what we would typically get out of a $2 game,” reported Merrill Fullerton, Senior Brand Manager, Instants, ALC. “Where we had success with Ink was in the level of engagement we were able to generate with players. For a short two-week window in May, we ran a social media contest tied to this game that attracted more than 5,000 entries and reached about 350,000 Atlantic Canadians. We developed and executed the contest ourselves, so the total cost was minimal—only $2,300.”

    Although the game wasn’t designed exclusively for millennials, Fullerton said the campaign was deployed to target Atlantic Canadian millennials. “However, we were underwhelmed by the results—just under 10% of contest entries came from this age group. Previous millennials-focused campaigns we had executed for Set for Life and other scratch games had realized far better results for us with about half of all entries coming from 19-34 year-olds. But the comparison is not necessarily a fair one because Ink received very limited advertising support (one small Facebook buy), whereas these other tickets had a far larger presence online that included in-game advertising, mobile ad units and Facebook paid content. So the big learning for us is that if you’re going to design a product with millennials in mind, you need to back it up with significant targeted media investments (mobile and online).”

    In September, ALC launched a $1 Vinyl Hits scratcher. The theme was selected because of the popularity of old-style music records. “Vinyl sales are the highest they have been in more than 20 years largely driven by millennials who are seeking a more authentic way to consume music. (Music Watch reports that half of vinyl record sales are from men who are under 25). Armed with this trending, we developed Vinyl Hits—an inexpensive, easy to play, retro-designed game. Once again, we are going to be promoting this ticket through social media and will be giving away some music-themed prizes as part of a weekly contest in October,” said Fullerton.

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleHoliday Dash Collect & Win
    Next Article iLottery Promotion

    Related Posts

    Report: Top 3 Licensed Brands

    September 12, 2023

    $5 Million Vegas Challenge Revs Up for a Fourth Texas Lottery Winners’ Event

    September 11, 2023

    The Cat Is Back!

    August 31, 2023

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Lottery Brief: Fleurry Madness Championship Round!

    Lottery Brief: NJ Lottery Planning to Sell Draw Games Online Directly

    Breaking News: Fleurry Madness Betting Scandal

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Lottery Brief: Fleurry Madness Championship Round!

    September 22, 2023

    Lottery Brief: NJ Lottery Planning to Sell Draw Games Online Directly

    September 19, 2023

    Breaking News: Fleurry Madness Betting Scandal

    September 15, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.