IGT has signed a multi-year licensing agreement with Talpa Global B.V., granting IGT the exclusive property licensing rights to the The Voice brand in the lottery category.
The agreement grants IGT the rights to develop and distribute The Voice lottery games globally. IGT has the rights to distribute instant scratch games, pull-tab games, traditional online games, instant online games, monitor games, interactive games, and mobile games.
In conjunction with the instant games, IGT will also develop comprehensive marketing programs to support The Voice lottery games that will include a second chance promotion, an entertaining, interactive social media component, and travel packages to Las Vegas and Los Angeles.
Premiering in Holland in 2010, The Voice quickly became a global sensation. With 65 versions of the show airing in over 180 countries to date, The Voice is now the #1 talent competition on TV with over 500 million viewers worldwide. The show’s internationally recognizable logo, sound effects, and show icons—the chair, big red button, and “I Want You” sign—make this property an easy choice for lotteries around the globe.
“IGT is excited to partner with Talpa to create a suite of The Voice lottery games and experiences,” said Michael Chambrello, IGT CEO, North America Lottery. “We are committed to creating a robust, multi-channel, and multi-jurisdictional program for the lottery community by extending this compelling and iconic brand across all available platforms and territories.”
“We are looking forward to partnering with IGT to achieve great levels of success in the lottery industry. We believe IGT has the expertise, experience, tools, and technology needed to deliver innovative and entertaining The Voice content to lottery consumers across multiple product categories,” said Pim Schmitz, CEO, Talpa Global B.V.
In related news, IGT has signed a multi-year license agreement with Caesars Entertainment, the world’s most diversified gaming and entertainment company.
The agreement extends IGT’s rights to represent the Caesars®, Harrah’s®, Paris Las Vegas®, Rio®, Flamingo®, and Horseshoe® brands in the lottery industry within the U.S., Canada, and Europe. IGT has represented many of these Caesars brands in the lottery industry since 2008.
With operations in 13 U.S. states, Caesars Entertainment branded games offer lotteries the chance to deliver experiential prizes locally or on a grander scale in well-known resort cities including Las Vegas and Atlantic City.