B.C. Lottery Corp. (BCLC) players may never go into the water again after they purchase the new $5 Jaws scratch ticket. It will be launched June 5. The lottery is projecting estimated weekly sales of $180,000.
“Based on the classic Carcharodon carcharias thriller, Jaws, this ticket has a retro ‘70s feel. The creative harkens back to the original movie poster which features the infamous great white shark hunting its first unsuspecting victim from the opening scene of the epic movie, and includes the frightening call out, ‘Who will be next?’. The prize payout is 68% and 1: 3.75 odds, typical for a $5 ticket,” said Shirley Park, Senior Product Specialist, BCLC.
BCLC will launch the Jaws ticket on June 5. The lottery will be actively selling from its warehouse for 18 weeks with a print run of 800,000.
“With the help of Pollard Banknote’s licensing team, we are supporting the launch with a Facebook contest. Players can enter on the BC Lotto Facebook page for chances to win summer swag packages, featuring branded giveaway items like cooler bags, beer cozies and custom scratchers made to look like surfboards with teeth marks to help players take a bite out of their ticket! In addition, the ticket will be featured on retail digital signage and menu boards,” said Park.