Loto-Québec will launch a $50 national scratcher called Colossal.
“This scratch ticket will be launched on June 5, 2023, for a period of two years, and will offer a top prize of $5 million—the biggest prize ever offered on a Canadian scratch ticket,” reported Catherine Dumont, Product Manager, Loto-Québec.
“The French-language slogan for this ticket, which loosely translates to ‘Get rich fast’ will take on its full meaning with this ticket,” she added.
In terms of the design, Dumont reported “the $50 Colossal ticket is not a themed ticket as such; we’re returning to a more classic design, with design elements you’d typically see on lottery tickets. The backdrop is bright red, and it features gold accents (like stacks of gold bars) which give it some prestige. As for the prize structure, the game gives players a chance to win anywhere from $50 to $5,000,000. The RTP is 75%.”
National sales projections were not available. “Since this is a new game, it’s difficult to estimate potential sales. We think there’ll be some buzz created around this new release, so sales should average $600,000 a week—so $0.06857 per capita—starting from the June launch until March 2024,” reported Dumont.
In terms of marketing, Loto-Québec will be developing a POS ad and social media ads. “The Colossal ticket will definitely be featured in TV commercials, like all national games that offer top prizes of $1 million or more,” said Dumont.