Massachusetts Lottery launched two board game licensed scratchers in the spring. Monopoly 50X went on sale in April, followed by the lottery’s first-ever Battleship ticket in May.
“The latest edition of the popular Monopoly property is at the $5 price point with a multiplier theme as well as a ‘scratch my back’ component offering additional chances to win on the back of the ticket. The prize payout percentage is 76.51%. The top prize is $1,000,000,” said Tom Aiello, Product Manager, Instant Tickets, Massachusetts Lottery. “Battleship has an extended-play theme reflective of how the nostalgic game itself is played. It is a $2 game with a prize payout percentage of 72.91%. The top prize is $50,000.”
Both scratchers will be supported by their own paid social media campaign.