The Kentucky Lottery Corp. (KLC) will be offering up a sizzling scratcher for summer sales.
“In May, we’ll be launching a $5 GRILLIN’ & ’ game, partnering for the first time with Alchemy3 and their Omaha Steaks® brand. While it’s not a big linked licensed property, we’re excited to offer this brand and second chance promotion to our players. The promotional prizes will award premium gas grills and grilling packages, including Omaha Steaks’ gift cards, which will run over the slower sales period of summer,” said Rhonda Zimmerman, Director, Scratch Games, KLC.
In terms of performance, Zimmerman said, “Average weekly sales for this game are estimated at $866,700 with weekly PC at 12.708 cents.” In addition to the second chance player promotion, $5 GRILLIN’ & ’ will be supported by social and digital marketing campaigns, point of sale, and retailer promotions.”