B.C. Lottery Corp. (BCLC) will launch its first $50 scratcher ticket, Mega, in June.
“This eye-catching ticket is red, gold and silver and uses Pollard’s SFX® for extra glitter and glamour. It’s full of game play and checks off a list of firsts for us. It is the first $50 Instant ticket for BCLC and first National ticket with a $50 price,” Shirley Park, Senior Product Specialist, BCLC. “The top prizes of $5,000,000 are the highest top prizes we have ever had on an Instant ticket. We are also piloting a 75% payout. To date, our highest payout on a National ticket has been 70%.”
$50 Mega will be in market for approximately two years. “The estimated weekly sales for BCLC is $400,000. This ticket will be supported with a media buy that will include online videos, display and social ads, as well as a presence at retail with POS,” added Park.