Ammie Smith, Director of Product Development, South Carolina Education Lottery
In FY23, we decreased the number of $1 game launches from 17 to 9 while also decreasing quantity. That allowed for 4 to 5 $1 games to be on sale at any given time. Most average retailers in their planograms sell four $1 games now. We will continue that cadence in FY24 while also bringing the $2 games down from 17 to 8 launches. This will also reduce the number of games for sale to have most retailers selling four $2 games to include two staple games: Jumbo Bucks and Hit $100.