Strengthening “Core” Games
Erin León, Product Manager, Northstar New Jersey
As seen across the industry, player spending continues to migrate towards premium price point games. In New Jersey, this trend has led to an increasingly larger number of lower price point games remaining in distribution for an extended period. Over the last few years, we have adjusted print quantities and reduced the number of games launched at the $1 and $2 price points. Since about 2019, we have been maintaining a $1 “core” game in the portfolio that is refreshed on an annual basis. We view the $1 game as a way for players to round out their purchases at vending machines or over the counter. Additionally, we still launch a $1 holiday game that is in demand during the gift-giving season. We remain committed to the $1 game offering and don’t plan to eliminate it anytime in the foreseeable future.