The Pennsylvania Lottery will be giving the $5 scratcher price point and Halloween a boost this year. There will be a full marketing push including television. “Advertising will feature the new $5 Make Me Witch game,” said Kara Sparks, Director of Products, Pennsylvania Lottery.
During the first quarter of FY24, Pennsylvania Lottery players also had the chance to win big with PRESS YOUR LUCK® eInstant, Fast Play, and Scratch-Off games, “all having lots of fun with the loved and dreaded Whammies,” said Sparks. The games were supported with a second-chance drawing, social media marketing, POS, and out-of-home advertising.