Multiple lotteries reported revamping or making changes to their lottery apps in fiscal 2024.
The Arkansas Scholarship Lottery (ASL) retooled its Arkansas Lottery + Club App earlier this year. Now ASL will spend time in FY24 reintroducing it to players as a way to enhance their lottery play with convenience and added value. The club offers Points for Prizes, special promotions, and second-chance winnings.
“We will be enhancing our engagement strategy in FY24. We plan to use data analytics from our Arkansas Lottery + Club app to better target core players, infrequent players and those who might consider playing. We’ll also develop and implement flexible media strategies designed to support key product launches and proceed-generating games. This will also entail increasing our digital footprint as it pertains to the overall media mix,” said Ashley McNatt, Marketing & Advertising Director, Arkansas Scholarship Lottery.
The DC Lottery will launch its new mobile app in the fall. “The app will allow players to scan and check their tickets, play their favorite online games, and enter fun new promotions all from the palm of their hand,” reported Jayre Reaves, Director of Marketing & Communications, DC Lottery.
The Hoosier Lottery’s goal in FY24 is to make a seamless user experience between desktop, mobile, and app. “The website and mobile continue to be a vital tool for our players,” said Brittany D’Haenens, Director, Marketing, IGT Indiana on behalf of the Hoosier Lottery.
The Massachusetts Lottery is working on merging its Second-chance app with its Massachusetts Lottery app. The lottery plans to introduce the mobile play slip feature in fiscal 2024.
The Pennsylvania Lottery plans to redesign its mobile app in calendar year 2024.