As part of its strategy for advertising cutbacks, the Texas Lottery (TLC) is partnering with its lottery vendors, sponsors, and retailers for major product campaigns to be launched in FY24.
“We are running digital coupons only accessible through the TLC app,” said Will Russ, Products Manager, Texas Lottery. “We are running banners on our website and mobile app promoting scratch and draw games.”
There will be vendor-provided turnkey promotions, paid social media, POS, local events, and activations, which will be built into the lottery’s marketing programs for family of games and second-chance promotions.
The Moody Center will be added to the marketing mix in FY24. “The Texas Lottery continues to partner with the University of Texas Football, San Antonio Spurs, Austin FC, Texas Rangers and Moody Center. The Moody Center is a new music and sports venue that features the best and biggest names in the music industry and hosts UT Men’s and Women’s basketball,” said Heidi Moreno, Advertising and Promotions Manager, Texas Lottery.
The lottery is “partnering with a select group of retailers to run an exclusive co-op (Buy $5 or more of Pick 3™ and receive one free $1 Lotto Texas® Quick Pick). If a group of retailers runs the promotion, they print, distribute and display TLC-created POS for the promotion during its month-long run,” said Russ.