Western Canada Lottery Corp. (WCLC) will launch its biggest instant ticket ever—measuring 7.8” x 12”—in fiscal 2019. Ticket sales begin October 15, 2018.
“WCLC will be launching a Big Ticket at the $30 price point called 24 DAYS TO CELEBRATE,” said Don Coleman, Manager, Big Play Products at WCLC. “It will launch as part of the holiday ticket lineup and will be displayed in a special merchandiser at retail.”
The ticket features 24 pop open windows and offers a top prize of $300,000. This holiday ticket includes a detachable portion and entry for the “PICK YOUR PRESENTS” internet promotion.
Coleman said some retailers will dispense out of the “Infinity” merchandiser and some will display. “The new merchandisers are currently being installed and will contain ‘teaser’ POS until the 24 DAYS TO CELEBRATE ticket launches,” he explained.
The merchandisers vary in their color, such as yellow and grey. “These are new colors that correspond to the new LottoSpot branding initiative of retail,” said Coleman.