The holiday calendar ticket featuring a pop-open features for all 24 play areas returns for OLG players in 2018. The $20 ticket is the most expensive price point sold for the holidays.
“Last year our new Big Ticket, $20 24 Days to Celebrate, was a star seller,” said Carleen Cameron, Director, Marketing & Production Management, INSTANT Tickets, OLG. “With its unique design and 24 play areas, we anticipate that this year’s version will also be top gift idea for customers.”
In addition, OLG’s $10 Gift Pack, which includes customer favorites such as BINGO and CROSSWORD, is always a best seller.
OLG’s holiday games are offered at $2, $3, $5, $10 and $20 price points, with quantities ranging from 1,500,000 to 3,080,000.
“Launch timing and ticket quantities are key factors in optimizing sales for our holiday products. We want to ensure we satisfy the holiday demand during the gift giving season,” said Cameron.
