Camelot Illinois issued a request for proposals (RFP) for agencies to deliver media planning and buying services to both general and multicultural audiences, across all channels.

As part of its overall business strategy, Camelot Illinois plans to promote the multiple ways both new and existing players can access and interact with lottery products, leading to increased sales online and at retail locations. Camelot’s goal is to create an innovative, modern lottery that will attract new players and sustainably grow financial returns to the State of Illinois.

“Camelot Illinois is committed to growing the Illinois Lottery in a socially responsible way through compelling marketing and advertising campaigns designed to build brand awareness and trust,” said Camelot Illinois General Manager Colin Hadden. “We are looking to partner with a dynamic and innovative media agency who can help us achieve these important goals.”