The Arizona Lottery’s holiday scratcher advertising campaign slogan in 2020 is “Give the Gift of Joy.”
“We are supporting the campaign this year with a slate of highly-produced and visually stunning television commercials, directed by award winning director Maya Albanese,” said Chris Rogers, Deputy Director, Products & Marketing, Arizona Lottery. “Ms. Albanse’s work has been recognized by the Directors Guild of America, Shoot Magazine, AdAge, AdWeek, AdLand, and Shoot Mag. Her in-tune and hands-on casting was critical in sourcing local talent, making these truly ‘Arizona’ Lottery commercials that will warm hearts and spur our holiday sales.”
The lottery will also run several popular second chance and replay promotions through its relaunched Players club platform. In Ho Ho Dough, five $5,000 winners will be drawn monthly. Jingle Cash will create 40 winners of $250. And the White Elephant Free Play Digital Game, offers free fun for players to earn up to 100 loyalty points per play.
In view of COVID-related concerns, the lottery will film its Third Annual Holiday Livestream in advance. Guests will join virtually or come in for a 1-on-1 studio taping prior to the show.
“The show will still appear to be airing live, with our social team interacting in real time. This year’s beneficiary is the Central Arizona Shelter System (CASS), which has been battling the spread of COVID-19 among the homeless population while continuing to house and feed them under new social distancing guidelines and increased hygiene requirements. Health and human services are core Arizona Lottery beneficiaries; in addition to funds being allocated to CASS, we’ll be donating a dollar’s worth of personal care and hygiene items for each unique livestream view,” said Rogers.