The Connecticut Lottery Corp. (CLC) plans to be very active on social media and digital platforms to promote its holiday campaign—“Spread a little Holiday Cheer!” The lottery’s goal is to provide as many touchpoints as possible to get its messaging to consumers.

“For the first time, Connecticut will be adding a social media influencer campaign. We’ve been looking into this recently and feel like the holiday campaign is the perfect time to implement this tactic,” said Pete Donahue, Senior Director, Marketing, CLC.