The New Hampshire Lottery created a Frosty Fun holiday promotion. $2 Frosty Fun is an omni channel game, where not only new iLottery players but also existing players can enter the promo code and receive $5 free iLottery dollars with their first deposit of $10 or more.
“Our marketing gurus (Maura, Sydney and GYK) created ‘easter eggs’ on our website. Easter eggs for the December holidays?! Yup! That’s just the term used to describe the hidden imagery that when you find it and click it, it takes the user to an offer (in this case a landing page with an offer),” explained Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery.
The Holiday Special Offer landing page features a snowman, gingerbread man and elf that promises “it’s your lucky HOLI-DAY!”
The New Hampshire Lottery offers a full portfolio of holiday eInstants, including Frosty Fun, Holiday Towers and Holly Jolly Winnings.
Frosty Fun is an omni-channel holiday product. “Our $2 Frosty Fun could be a big hit as it offers a new style of game play that mimics the play style of the IWG e-Instant of the same name (and design). It is also a bigger ticket to allow for the different style of play (6” x 4” vs. 4” x 4”), is landscape orientation, and for the first time we are utilizing Scientific Games’ HD printing! To top it all off, this is an omni channel game, where not only new iLottery players but also existing players can enter the promo code and receive $5 free iLottery dollars with their first deposit of $10 or more,” said Cleland.
