The Connecticut Lottery Corp. will launch the Wild Ball add-on to its Numbers games in late February.
“Our Daily Numbers games will receive ‘extra’ marketing support in the form of radio and promotional support. We have a teaser campaign planned to generate awareness that Wild Ball is coming, then reinforcement advertising that it is an option after launch,” said Pete Donahue, Senior Director of Marketing, Connecticut Lottery Corp.
Game POS touts the value of the add-on Wild Ball. “Our messaging will be geared toward explaining that it’s worth it to add Wild Ball since it provides more chances to win,” said Donahue.