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    You are at:Home»Magazine»Lottery Biz»Kansas Lottery Launches “Book of Luck” Ad Campaign
    Lottery Biz

    Kansas Lottery Launches “Book of Luck” Ad Campaign

    February 16, 20211 Min Read
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    The Kansas Lottery launched its “Book of Luck” advertising campaign during the Powerball and Mega Millions jackpot run.

    “Each commercial focuses on a specific draw game, such as Powerball, Mega Millions, Lotto America, Lucky for Life, Pick 3, and 2by2. Each chapter focuses on a specific draw game and informs the audience of how to play, as well as its top prizes,” said Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery.

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