The Kansas Lottery launched its “Book of Luck” advertising campaign during the Powerball and Mega Millions jackpot run.
“Each commercial focuses on a specific draw game, such as Powerball, Mega Millions, Lotto America, Lucky for Life, Pick 3, and 2by2. Each chapter focuses on a specific draw game and informs the audience of how to play, as well as its top prizes,” said Stephen Ortiz, Director, Marketing & Sales, Kansas Lottery.
