Who hasn’t cracked up watching cat videos online? With more than 2 million resident felines, Québec is home to a ton of cat lovers. 
“Not only that, we even have our own Internet sensation: Atchoum, a Québec-born Persian cat with a peculiar look, has captured the internet’s attention, joining the ranks of celebrity furballs like Grumpy Cat,” said Anne-Marie Voyeur, Director, Products & Development, Loto-Québec.
Atchoum has a major social media fan base—including more than 450,000 Instagram followers—that extends well beyond the province’s borders.
“Since he’s so prolific on social media, Atchoum is the perfect candidate to reach Loto-Québec’s occasional customers. The lottery plans to launch three different designs, with the grand prize set at $10,000,” said Voyeur.