The Ohio Lottery launched a new $40 EZPLAY game in mid-February, called Ohio Jackpot 7’s. “This new game, intended to dovetail nicely into the peak of Keno season, represents our state’s first foray into this price point,” said Michael Gonzalez, Product Innovation Director, Ohio Lottery. “On the horizon, we’re launching a PAC-MAN game in May across both scratch and draw channels, alongside robust marketing support.”
Players will also hit the jackpot with big product campaigns ahead. “Front-end marketing campaigns will feature a new $10 Gigantix scratch-off game, a $20 game, an aspiration branding campaign, and licensed-property campaigns for PAC-MAN and WILLY WONKA,” said Sandy Lesko Sabbath, Deputy Director, Marketing, Ohio Lottery. “Players Club campaigns will feature second-chance interactive experiences for both PAC-MAN and Willy Wonka.”
She added: “Our email marketing campaigns will geo-target casual players and feature $10 scratch-off games. These unpromoted promotions feature tickets battles in February and a scavenger hunt in April through our Players Club.”