The Arizona Lottery launched a “Loaded” family of games, which consists of four Scratchers games ($1, $2, $5 and $10) and a $5 Fast Play game.
“We find it advantageous to support our Fast Play line alongside our power-house Scratchers line,” said Shelby Alessi, Marketing Manager, Arizona Lottery. “Normally, we would not be able to spend sufficient marketing dollars to support a single Fast Play game, so by strategically planning to include Fast Play as part of a ‘family,’ we’re able to maximize awareness for new games and the product line as a whole. This has been a successful tactic for us for over a year and the Fast Play line has grown 70.9% (July-December, FY20-FY21) in year-over-year sales.”