BCLC’s Quick Draw Keno game has been seeing year-over-year growth, especially since COVID with a spike in sales online through PlayNow.com. To maintain this growth, BCLC is running a Keno awareness campaign.
“Research shows Keno comprehension is low with infrequent players, yet knowing how to play is critical in order to develop players,” said Heather Black, Senior Manager, Lottery Products, BCLC. “Based on this player-focused insight, this campaign targets adults 30+ with a selection of programmatic and social ads that demonstrate how to play Keno, in a fun and lighthearted way.”