The Mississippi Lottery Corp. is TCB (taking care of business) when it launches its new licensed Elvis ticket. There’s going to be a whole lot of scratching going on.
This was a great fit for the lottery’s first licensed instant property. “With Mississippi being Elvis’ birthplace, we thought this was a natural for us,” said Jeff Hewitt, SVP, Sales & Marketing, Mississippi Lottery. “Working closely with IGT, we believe we’ve developed a great looking ticket and we are hopeful it will do very well!”
The lottery is going to be a sponsor of the 2021 Tupelo Elvis Festival. “We will be conducting a spin to win promotion with a retailer partner in our booth who will be selling tickets,” said Hewitt.