Since August 8 is International Cat Day, and no one can deny the popularity of cat videos on social media, Loto-Québec launched a new scratch ticket, called La fête des chats.
Its design will feature trendy illustrations. “We expect it to be a big hit among our occasional players given the popularity of Animo, our last pet-themed ticket,” said Anne-Marie Voyer, Director of Products & Development at Loto-Québec. This concept will allow the lottery to post entertaining content on social media in the form of games and quizzes.